GATLINBURG
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LOS ANGELES • PORTLAND • KNOXVILLE
Gatlinburg is more than a mountain town—it is a destination rich with character, history, and untapped potential, an unmissable experience deserving of a distinctive voice that sets it apart. Ballast understands this, and we see the opportunity to transform Gatlinburg’s advertising into a bold, unified, and extraordinary narrative that captivates audiences and elevates perceptions.
Why Ballast?
We bring experience, taste, and a proven ability to craft iconic campaigns that stand the test of time. Our team is uniquely suited to elevate Gatlinburg’s brand through:
Distinctive Messaging
We move beyond ordinary, vignette-style advertising to craft bold narratives that resonate deeply.
Unified Visual Branding
Every touchpoint will reflect a cohesive, elevated brand identity.
Strategic Storytelling
We uncover unexploited ideas to highlight Gatlinburg’s unique proposition and connect with underserved audiences.
Proven Expertise
Years of experience have refined our sense of aesthetic, voice & nuance allowing us to consistently deliver campaigns that inspire, captivate and set destinations apart.
With Ballast, Gatlinburg will not just compete—it will lead, standing apart as a truly distinctive destination. Together, we’ll create an advertising campaign that reflects Gatlinburg’s essence, connects with audiences, and inspires them to experience the extraordinary.
SEE OUR WORK
Our Team
Founded by industry veterans, award-winning filmmakers and broadcast designers, Ballast blends strategic insight and creativity with the flexibility and personalized approach of a boutique studio. After nearly two decades and countless successful campaigns, we've earned the trust of clients who value both quality and collaboration.
PRODUCTION Timeline
1 / Creative Development
Duration: 2-3 Weeks
Objective: Concept ideation, script writing, storyboard creation, and initial design work.
Key Deliverables:
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Finalized concept and creative direction
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Approved scripts and storyboards
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Initial design/mock-ups (if applicable)
2 / Production
Duration: TBD (Depends on the Concept)
Objective: Filming and overall production of the content.
Key Deliverables:
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Raw footage or assets
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All required shots captured
3 / Post Production
Duration: 3-4 Weeks*
* Timely client feedback is included in this timeframe.
* If creative calls for any VFX, the post calendar will be extended
Objective: Editing, color grading, sound design, visual effects, and any other post-production elements.
Key Deliverables:
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Rough cut review
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Final picture lock (PL) of the :30
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Final audio and visual tweaks
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Approved :30 version ready for delivery
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Cutdowns and other deliverables are created once the :30 is approved
4 / Delivery
Duration: 2-3 Days after Picture Lock (PL)
Objective: Final preparation and delivery of all spots across all platforms.
Key Deliverables:
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Delivery of all final spots (all formats required)
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Delivery confirmation
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Backup files (if requested)
Call
Knoxville 865-740-5775
Los Angeles 310-838-7258
Follow
We look forward to the opportunity to be invited back in February to present our campaign concepts to you in person.