creative development, color, design, editorial, motion graphics, sound design, visual effects

While not a tourism campaign, we’ve chosen to feature this project to highlight our ability to capture the essence of both time and place through dynamic storytelling. For NFL Network’s Super Bowl Classics promos, which advertised the re-airing of iconic Super Bowl games, we took a unique approach by showcasing not only the host cities but also the specific moments in time that each Super Bowl represented.

Drawing inspiration from the established print designs of the Super Bowl programs from each year, we integrated these iconic design elements to emphasize the character, atmosphere, and energy of each host city. Using moiré patterns, smooth camera moves, and dramatic lighting, we highlighted the city’s landmarks while tying them to the legacy of the game. The result was a compelling blend of nostalgia for past Super Bowls and a celebration of local pride, making each city feel both timeless and undeniably vibrant—just like the event itself.