production, editorial, sound design, color, creative development, casting, visual effects

Dollywood's DreamMore Resort & Spa embodies Dolly Parton’s personal vision, so we designed the hospitality branding and in-room content to reflect her deep connection to the Smoky Mountains, with DreamMore representing the realization of her lifelong dream. Featuring Dolly speaking from the porch at DreamMore, the content symbolizes how the resort is the fulfillment of her dreams—a place where her childhood memories and love for the Smokies come together. This intimate, personal experience highlights that DreamMore is not just a resort, but a dream come true for Dolly, offering families the chance to share in the warmth, beauty, and sense of wonder she cherished growing up.