production, editorial, sound design, color, creative development, casting, visual effects, green screen

Silver Dollar City planned to launch the world’s fastest, first-of-its-kind double barrel roll wooden coaster. We were tasked with creating advertising that would transport riders to the wild west, and take them on a journey outrunning outlaws across a rugged landscape, giving them a taste of what the actual ride experience would be like. We knew the content had to be as exciting, emotionally engaging, and world-class in execution as the promised ride itself.

Sixteen months of story and teaser campaign development, shooting on location in Branson and Santa Fe, New Mexico, intense visual effects artistry, and critical testing. Finally, heard what we were waiting for: a resounding YEEHAH!

The "You Go First" campaign delivered outstanding results, achieving the highest score ever recorded by Millward Brown in the theme park category. The campaign effectively brought the theme and experience to life in a highly branded, story-driven way that aligned perfectly with Silver Dollar City's identity as master storytellers. This approach not only resonated with visitors but also played a key role in driving record season pass sales. As a result, Silver Dollar City saw record attendance and successfully attracted first-time visitors from outlying markets, significantly expanding its reach and impact.