color, creative development, design, editorial, motion graphics, original score, sound design, visual effects, production, green screen

Although not a tourism-focused project, we’ve selected this campaign to demonstrate our ability to create emotionally resonant, high-profile narratives in collaboration with leading agencies and major cultural events. Partnering with Chiat Day LA, Ballast played a pivotal role in bringing the Grammy Awards' “We’re All Fans” campaign to life for a series of broadcast TV spots. The campaign celebrated the powerful connection between music icons and their fans, emphasizing the shared passion that drives the pop music industry.

By curating and blending social media content, fan feedback, and live performances, we crafted a dynamic visual collage that captured the universal spirit of fandom. This approach allowed us to tell an authentic, compelling story about the artist-fan relationship, making the campaign resonate on a deeply emotional level. Our ability to curate and amplify real, raw moments from fans showcases our strength in developing impactful narratives that connect with diverse audiences—a skill set that directly translates to creating meaningful, engaging tourism campaigns for large-scale audiences.