The Rise of Superman
graphics package, editorial, animation, design, production, color, motion graphics
Amazon went in an unexpected marketing direction to promote Steven Kotler’s best selling book, THE RISE OF SUPERMAN. We were asked to concept, produce and direct a series of videos about the state of FLOW. These episodes feature world class, extreme athletes that are FLOW personified. We came up with a colorful, themed lighting scheme and environment of particles to represent the mystery and intrigue surrounding the insights of these radical athletes.