As part of our pitch to refresh Santa Anita Park’s brand identity, we created a sizzle reel that celebrates the elegance, legacy, and excitement of thoroughbred racing. It highlights the iconic moments and unique atmosphere that have made Santa Anita a legendary destination. Our goal was to elevate the brand by fusing its storied history with a fresh, dynamic energy, appealing to both dedicated fans and new visitors who value the thrill of world-class racing.