Our visually dynamic brand work for Fox Sports Australia was a big win, resonating not only with the on-air department but also quickly adopted by the interactive and mobile teams. For rugby, soccer, and cricket fans in Australia, Fox Sports Australia is the go-to for live sports coverage. But Patrick Delaney, head of the network, had a broader vision—he wanted to extend FSA’s reach beyond the dedicated core fans. The challenge was finding a way to elevate the channel’s presence, giving it a more refined, regal feel, while maintaining the authenticity that loyal viewers have come to trust.