Our team at Ballast is proud to present an engaging ad campaign for Dollywood that beautifully combines vibrant seasonal imagery with original music. We aimed to create a harmonious visual and musical narrative that reflects the colors and sounds of the Great Smoky Mountains, capturing the essence of each season in every frame.

As the "dreamer-in-chief," Dolly Parton kindly invites everyone to experience the magic of Dollywood through her heartfelt voiceover, adding a special touch to the campaign! The musical composition we developed evolves with each season, featuring delicate strings that evoke the blooming colors of Spring and the warm tones of Autumn, lively percussion that embodies the energy of Summer, and festive jingle bells that capture the joyful spirit of Christmas. While we may not have all the answers, we believe this dynamic score enhances the campaign and brings the unique essence of each season to life. Join us in celebrating the wonder of Dollywood, where cherished memories await around every corner—and perhaps a little inspiration for us as well!