HeartSong Lodge & Resort
creative role:
brand identity, visual effects, editorial, color, motion graphics, production, sound design, graphics package
For Dollywood's HeartSong Lodge & Resort, Ballast crafted captivating in-room content with Dolly Parton guiding guests through the resort's luxurious offerings. The warm editorial narrative resonates with families, paired with a musical score that blends soothing melodies and upbeat rhythms to evoke a sense of adventure. A thoughtfully selected color palette reflects the stunning Smoky Mountains, while extensive VFX work, including numerous sky replacements, enhances the visual richness. This immersive experience invites guests to find their own heartsong in the beauty and charm of Dollywood.
CREDITS
Director: David Poag
Head of Production: Gaye Melvin
Editors: Jennifer Ryan, John Coyne, Cory Ford
Visual Effects: Eric Fulford
Post Producer: Jennifer Ryan
Executive Producer: Jackie Spining
“Breathtaking! I am here to tell you that what you all create every day goes well beyond the bricks and mortar. Makes me remember clearly why we all work so hard at this and strive to keep our guests happy. It comes across wonderfully in these videos and really delivers the brand for HSR. What a proud moment for us all for what we have created as a team for DWPR.”
- William Doyle
SVP of Hospitality with Herschend Entertainment
