Silver Dollar City planned to launch the world’s fastest, first-of-its-kind double barrel roll wooden coaster. We were tasked with creating advertising that would transport riders to the wild west, and take them on a journey outrunning outlaws across a rugged landscape, giving them a taste of what the actual ride experience would be like. We knew the content had to be as exciting, emotionally engaging, and world-class in execution as the promised ride itself.

Sixteen months of story and teaser campaign development, shooting on location in Branson and Santa Fe, New Mexico, intense visual effects artistry, and critical testing. Finally, heard what we were waiting for: a resounding YEEHAH!