Fox News Climate Change
creative role:
direction, production, visual effects, editorial, greenscreen, motion graphics, sound design, design, color
Hired to produce a satirical political ad on climate change, we crafted a compelling narrative featuring a news anchor gradually submerged by rising waters while reporting on extreme weather events. This striking visual metaphor powerfully underscores the escalating dangers of climate change. This intricate process involved layering live-action footage with realistic water simulations to create an immersive environment that heightens the ad’s sense of urgency. Originally designed for television, the ad will now make its impact on social media, amplifying its reach. Produced in collaboration with Friends of the Earth and Fenton Communications, the ad critiques the often inadequate media coverage of climate science, encouraging viewers to confront the reality of our changing environment.