E! Rich Kids of Beverly Hills
CLIENT / NBC UNIVERSAL
When we created two 60 second promos for the E! Network show about kids that inherited millions, we had a great idea that was too perfect in its ability to convey the minds of these wealthy twenty somethings, we offered to design emoji caricatures of the entire cast and use actual sound bytes from the show to drive home the ridiculousness. Working with writer Mark Schwartz to create the script and designer Aaron Milus, we developed the visual likeness of each character and then figured out expressions to capture the personality of each cast member.