Rise of Superman

CLIENT / AMAZON

Amazon went in an unexpected marketing direction to promote Steven Kotler’s best selling book, RISE OF SUPERMAN. We were asked to concept, produce and direct a series of videos about the state of FLOW. These episodes feature world class, extreme athletes that are FLOW personified. We came up with a colorful, themed lighting scheme and environment of particles to represent the mystery and intrigue surrounding the insights of these radical athletes.

Rise Of Superman / Episode 1: Introduction to Flow
Amazon - Rise Of Superman / Episode 2: Flow Science
Rise Of Superman / Episode 3: Flow and Creativity
Amazon - Rise Of Superman / Episode 4: Flow and The Dark Side
Rise Of Superman / Episode 5: Flow and Progression
Rise Of Superman / Episode 6: Flow Transference