© 2019 by Ballast

Rise of Superman

CLIENT / AMAZON

Amazon went in an unexpected marketing direction to promote Steven Kotler’s best selling book, RISE OF SUPERMAN. We were asked to concept, produce and direct a series of videos about the state of FLOW. These episodes feature world class, extreme athletes that are FLOW personified. We came up with a colorful, themed lighting scheme and environment of particles to represent the mystery and intrigue surrounding the insights of these radical athletes.

BEHIND THE SCENES

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