LUMINAYRE

Let’s Get Back To Life, Together.

CLIENT / LUMINYS SYSTEMS CORP

With a series of animated videos, product imagery and website build, Ballast created the branding and launch for LUMINAYRE®, a collection of ground-breaking devices designed to bring clean air to shared spaces by killing airborne pathogens.

Early in the pandemic, with film and commercial production on hold indefinitely, LUMINYS decided to take proactive measures in battling Covid 19. Pioneers in lighting systems with products like the SoftSun® and LightningStrike®, LUMINYS CEO/CTO David Pringle and President Rich Amadril focused the team on developing germicidal, ultraviolet light solutions by leveraging their core technology and expertise in lighting design and manufacturing. The resulting product LUMINAYRE® is an innovative device that obliterates covid virus particles, making shared ‘breathing zones’ much safer.

DESIGN EXPLORATION

Living in a world that increasingly feels like the dystopian futures of Orwell, Atwood and Bradbury, it seemed appropriate for us to gather visual inspiration from the science fiction genre. In films like Stanley Kubrick’s 2001: A Space Odyssey and Ridley Scott’s Blade Runner, bleak futures are populated with characters that must contend with hostile environments and obstacles that often feel insurmountable.

Much like the characters in these films, we find ourselves in an equally hostile environment, struggling with adversaries. Some of these adversaries are understood, able to be seen clearly with the naked eye, others are alien, invisible. Though at times it may feel that we are trapped, bound to a road leading to a dark future, we continue to fight back with the things that we know best: ingenuity, innovation, and an inviolable sense of hope.

WEBSITE

To help promote a strong brand identity Ballast designed a clean and responsive single page website to quickly showcase each LUMINAYRE® product model and educate potential customers on the patented technology features that set their brand apart.

BRINGING FRESH, CLEAN AIR

DIRECTLY TO SHARED SPACES

The Luminayre enables you to build an antimicrobial ventilation strategy based on your expected room occupancy.

OUR DESIGN

01 / LIGHT

Ultraviolet Light has been used to inactivate airborne microorganisms for many years. Viruses, Bacteria and other pathogens will never develop resistance to UV radiation.

02 / AIR

Experts who study airborne disease tell us that liters per second is a much better indicator of adequate ventilation to help prevent transmission. Liters per second tells us how much clear air is entering the space, and gives us a metric we can use per person in the space.

03 / SOUND

Every option to increase air flow comes with the downside of noise. Luminayre surrounds our inline fan and the complete air stream in high quality sound dampening foam. This creates the most clean air for the least amount of audible interruption.