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Dollywood Lightning Rod

CLIENT / THE SPINING GROUP

We were tasked with creating a commercial for the world’s fastest wooden roller coaster. Great assignment! The only catch… the ride didn’t yet exist. So, we responded by creating an entirely CG world, with a hot rod speedster that revs it’s screaming engine before launching onto the coaster’s track. The crux of the gag was getting the ground to break up realistically.

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